Avon Corperation Case Study Review 2003. A look at Avon's strategy past and current with focus on change.

Avon Case Study Although Avon Products, Inc. is the worlds largest direct- sell organization and sweetie product merchandiser, the company moldiness strategize to maintain its number atomic number 53 position in the future. With trading operations in 143 countries divided into 53 markets and 4 fields ( junction the States, Latin America, the Pacific, and Europe), Avon is a oecumenic company that needs to kick downstairs a long-term, global strategy. However, since gross sales performance, demographics, and culture argon so different in their regions, Avon should withal have a regional strategy that is in suck up with its global one. Avons direct selling method is super prospered in most develop countries; ironically, Avon is declining in the region where it graduation experienced success - unification America. The reality is that the outside environment, viz. culture and demographics, of northwest America has changed so much(prenominal) that direct selling, door-to-door, is non an optimal distribution channel. Avons send consumers, women, argon change magnitudely workings outside the home; therefore, many times when salespersons rings the doorbell, nonexistence will answer. Also, the US world is increasing mobile, meaning that both customers and salespersons are moving much frequently, which makes it unenviable to establish a loyal, stable customer base. Avon should benchmark the contention in North America, analyze the best practices, and restrategize to stick to suit.

In addition, Avon should import concepts that are working in unquestionable economies, such as japan and Europe, to North America. My recommendation for Avon in North America is that Avon should sustain its retail shop component ground on the cocksure financial data presumptuousness from 1999-2001, which shows that meshwork sales in North American retail stores has change magnitude from 3.4, to 8.5 and whence to 13.9 million. I applaud Avons compact with JC Penny and project that Avon make do other merchandising intermediaries because marketing intermediaries specialize in promoting, selling, and... If you regard to get a dependable essay, order it on our website: Orderessay

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