Marketing promotional strategies and analysis for Haagen-Dazs and Ben and Jerrys

For this task I have chosen to write well-nigh Ben and Jerrys and Haagen-Dazs scratch cream. These ar two rival firebrands at the gratuity end of the food market. I decided to write about sorbet cream because it is very popular and there is lots of entropy available about them. They also both(prenominal) have slap-up merchandise and promotional strategies. I chose to write about Haagen-Dazs, as it is the overcome known ice cream. It is the number one super tutelage ice cream with 43 % of the market shell out. It is preferably high-priced as it is about £5 for a carton on the ice cream but it is very nice. It is cave in with immanent ingredients and its flavours are Chocolate, Butter Pecan and Cherry Vanilla. It was primary made over 40 years ago. Haagen-Dazs uses the finest and purest ingredients. Ben and Jerrys is also at the backsheesh end of the market but it is a newer brand as it was first made in 1978. It has 39% of the market share and is the numb er two brand. It costs a lilliputian firearm less than Haagen-Dazs as well. The price is still rather costly though as all the products used are bought from minority and disadvantaged workers. It has a to a greater extent fun public figure and has flavours such as Phish Food, Berry Nice and Cherry Garcia.

It is aimed more towards upstart people than Haagen-Dazs is. It is aimed at young men and women in their teens, twenties and thirties with a high disposable income. Although these products are both at the top end of the market and are luxury ice creams they have very different approaches to their merchandise and promotional strategies. Ben and Jerrys is marketed as a fun brand. It aims to try and quarter jr. people than.! .. If you want to get a undecomposed essay, revisal it on our website: OrderEssay.net

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