Essay on Levi's

Essay on Levis Levis jeans, created by Levi Strauss, for miners in the of lately 1800s has become a phenomenal agency manner in todays ball club. With the help of aggregated media and social changes, Levis went from a practical commodity to an swallow up subject arealy cognise fashion statement. Better known as the original sour jeans of today, Levis authentic and innovative jeans began put fresh standards in the production of denim. Parasitic companies that imitated Levis opinion thrived off their advertizement campaigns because it was Levis key element to success. straightaway a theater name, Levis jeans have transcended cultural boundaries most the world done the techniques of fate communications. In the 1950s, there were spacious changes in society; denim pants became less associated with work-wear and more(prenominal) associated with leisure activities. It was non until the 50s, though that jeans shed their working-class aviation and became the movi ng picture of youth, rebellion, and frisky sexuality, stated by Jay Tolson (U.S. intelligence operation & World Report). This was Levis jeans breakout era on the fashion market. They were among the explosion of celluloid and the rock n roll culture, sightly associated with sex and rebellion.

During this time, Hollywood stars were draining blue jeans as a style preferably than a practical garment, such as Marlon Brando and James Dean. Marlon Brandos debut in The Wild One, wearing blue jeans, launched Levis as a medium of mass communications. Wearing them in films and in their day-to-day lives, they became mediums of mass media, stretching a wide-range of audiences, fashioning blue jea ns a symbol of the new generation of rebels.! ascribable to this unpopular attention, Levis jeans were banned from schools because of its hopeless boy image. To number fuel to the fire, Levis created an ad in a national newspaper. The ad was of a photo of a clean-cut fool with the caption Right For School. Many peck were upset by this, like one woman from new(a) Jersey who wrote, art object I have to admit...If you deprivation to get a estimable essay, order it on our website: OrderEssay.net

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