Marketing Management & Strategy

OPEN UNIVERSITY MALAYSIA FACULTY OF COMPUTING AND BUSINESS MANAGEMENT railway line canon: BBSG 4103 Course Title: selling Management & group A; Strategy delineate: Hawwa Shifa Ibrahim Student ID Number: S09721396 ID Number: A214741 mobilise: + (960) 7492324 Email mouth: schipheur@hotmail.com Tutors Name: Ms. Susan Haneef instruction Centre: Villa College: Trimester: January 2011 prorogue OF CONTENTS SECTION| PAGE no.| Executive Summary| 3| Introduction| 4| participation Profile| 5| Objectives of Marketing Plan| 6| score Market Analysis| 7| Target Service| 9| Marketing Strategy| 10| Action Plan| 12| Financial Plan| 13| Evaluation & apply| 15| Conclusion| 18| 1. EXECUTIVE SUMMARY This merchandising and crease development forge was create verbally with the close of establishing an outlet of the international fast food string McDonalds in Malaysia. This outlet volition be accomplished in the highest populated cit y in Malaysia i.e. Subang Jaya. The information upon which this market contrive was written on was obtained from secondary sources. This marketing plan and business development plan contains the company profile of McDonalds, an summary of both the McDonalds service and the market that it will go in as per this plan. I possess set realistic goals in this marketing concerning the number of customers, average customer spending and levy revenue that the outlet targets to achieve over the next two geezerhood. The briny purpose of this plan is to create a series of plotted marketing activities through which these objectives can be realized. The types of marketing activities that will be run throughout the two days have been detailed in this plan. I have besides forecasted the marketing expenses that will be incurred over the two years and I have included the details of these expenses. In ordination to dance step the performance of the McDonalds outlet and to estimate the extent to which the objectives of this plan! are being achieved, I have...If you pauperism to get a full essay, order it on our website: OrderEssay.net

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